The system was a redesign of Ralph Baer’s “Brown Box” prototype which was completed in 1968. The Magnavox Odyssey was first demonstrated on and released in September 1972 with a price tag of $99.99. The first to be release was Magnavox Odyssey followed by Atari’s Pong home console and then the Coleco Telstar systems. The first generation of home consoles were made between 19 with three major companies competing to become the leader in the home video game market. This was the first home video game console and was the beginning of the home video game market which is now a multibillion-dollar industry. Their 1972 Odyssey home video game system, a production engineered version of the “ Brown Box” was the result.
#MAGNAVOX ODYSSEY HAUNTED HOUSE LICENSE#
Two years later in 1971 Magnavox revisited the idea of television gaming and finally took a license from Sander Associates. The reactions were overwhelmingly favorable, but Magnavox did not want to take the risk involved in marketing the new concept to the general public and held off on moving forward. In 1969 representatives from Magnavox went to Sanders Associates in Nashua, New Hampshire where Ralph Baer and his team demonstrated Baer’s “Brown Box” prototype.
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